Danish Crafts Collection is a curated selection of contemporary Danish craft and design for the international market. The products are selected by different curators appointed by Danish Crafts to ensure that the works featured are of the same high quality that has always characterized Danish design. The collection provides a solid, substantial, authentic alternative to average mass-produced everyday products and offers individual identity to modern consumers who are looking for unique quality products The collection is updated annually and marketed at international lifestyle fairs. The goal is to kick-start the development of a professional commercial career for the individual participants and generally to contribute to branding Danish craft and design at an international level. This year, 30 professional craftspeople and designers are represented in Danish Crafts Collection CC16.